Updated: Aug 03, 2026
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| Certification Vendor: | Salesforce |
| Exam Name: | Salesforce Certified Marketing Cloud Engagement Consultant |
| Exam Number: | MCE-Con-201 |
| Available Languages: | English, Japanese |
| Real Exam Qty: | 60-65 |
| Certificate Validity Period: | Valid with annual maintenance |
| Related Certifications: | Salesforce Certified Marketing Cloud Engagement Administrator |
| Passing Score: | 67% |
| Exam Format: | Multiple-choice, Multiple-select, Scenario-based |
| Exam Duration: | 105 minutes |
| Exam Price: | US$200 |
| Recommended Training: | Prepare for your Marketing Cloud Engagement Consultant Credential |
| Exam Registration: | Salesforce Trailhead Academy |
| Sample Questions: | Salesforce MCE-Con-201 Sample Questions |
| Exam Way: | Online proctored or onsite testing center |
| Pre Condition: | Must hold Salesforce Certified Marketing Cloud Engagement Administrator certification |
| Official Syllabus URL: | https://trailhead.salesforce.com/credentials/marketing-cloud-engagement-consultant |
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Discovery and Architecture | 16% | - Solution recommendation and long-term maintainability - Requirements gathering and analysis - Data and segmentation strategy design |
| Topic 2: Integration | 20% | - Extension product selection and implementation - Data model design for personalized messaging - Marketing Cloud Connect configuration and troubleshooting |
| Topic 3: Automation | 20% | - Journey Builder flow design - Automation Studio workflow implementation - Automation type and activity selection |
| Topic 4: Data Modeling and Management | 21% | - Data object selection and relationship definition - Contact identity and data governance - Reporting, data views, and tracking extracts |
| Topic 5: Account Configuration | 12% | - Reply Mail Management setup and resolution - Sender Authentication Package implementation - Account hierarchy design and management - Mobile Studio configuration and troubleshooting |
| Topic 6: Messaging | 11% | - Personalized content design and delivery - Cross-channel messaging strategy - Deliverability and compliance management |
1. Northern Trail Outfitters is sending to an audience of over one million subscribers. They will use
10 different personalized fields in the email which reside in multiple data extensions. The goal is a timely email send from start to finish as it contains a limited quantity, first come-first served, special offer. How should they accomplish this task?
A) Create and populate profile attributes for each of the 10 data extension fields and schedule a send with high priority.
B) Enable Send Throttling on high to ensure the speed is increased to process the email as fast as possible.
C) Use the Lookup AMPscript function in the email to pull the fields from the data extensions for each subscriber.
D) Create and send to a sendable data extension containing those needed fields using a query activity.
2. A marketer accidentally schedules two Automation Studio automations to update the same target Data Extension simultaneously every night. Occasionally, incomplete records appear in the final audience. Which recommendation best addresses this issue?
A) Sequence the automations so only one updates the Data Extension at a time.
B) Increase the Automation Studio timeout value.
C) Use different SQL activities with identical schedules.
D) Replace SQL Query Activities with Filter Activities.
3. During user acceptance testing, customers entering a Journey through an API Event occasionally receive duplicate welcome emails. Investigation shows identical API requests are sometimes submitted twice within seconds because of application retries. Which recommendation best reduces duplicate messaging?
A) Increase email frequency limits.
B) Shorten the email subject line.
C) Implement idempotency or duplicate-event detection before processing journey entries.
D) Create multiple Entry Events.
4. A customer wants to improve the previous 10 years purchase data in their Marketing Cloud account. Through discovery, it is determined there are over 200 million records they plan to upload via the REST API, and this volume will continue to grow as the current purchase data is added. Which two questions should be asked for further discovery? (Choose 2 answers)
A) What time of day are the API calls made?
B) Does their License include the Large Data Extensions feature?
C) How many API calls are expected to be made at the peak hourly rate?
D) Why do they require 10 years' historical data in Marketing Cloud?
5. Northern Trail Outfitters wants to know the number of Contacts in their account. This information needs to be emailed to their Chief Marketing Officer on a weekly basis. What could be configured to meet this request?
A) Query the _Subscriber Data View and Extract it weekly
B) Query the _Contact Data View and transfer it weekly
C) Configure the Contact Extract Activity in Automation Studio
D) Schedule the Contacts Counts Standard Report
Solutions:
| Question # 1 Answer: D | Question # 2 Answer: A | Question # 3 Answer: C | Question # 4 Answer: B,C | Question # 5 Answer: D |
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