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| Certification Vendor: | Salesforce |
| Exam Name: | Salesforce Certified Marketing Cloud Engagement Consultant |
| Exam Number: | MCE-Con-201 |
| Exam Price: | USD 200 |
| Real Exam Qty: | 60 |
| Exam Format: | Multiple Choice, Multiple Select |
| Related Certifications: | Salesforce Certified Marketing Cloud Engagement Consultant |
| Certificate Validity Period: | 3 years (requires maintenance) |
| Passing Score: | 67% |
| Available Languages: | English |
| Exam Duration: | 105 minutes |
| Sample Questions: | Salesforce MCE-Con-201日本語 Sample Questions |
| Exam Way: | Online proctored or in-person at a testing center |
| Pre Condition: | 6+ months of hands-on experience configuring Marketing Cloud Engagement solutions |
| Official Syllabus URL: | https://trailhead.salesforce.com/en/credentials/marketingcloudconsultant |
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Data Management and Segmentation | 20% | - Data modeling
|
| Topic 2: Journey Builder and Automation | 20% | - Automation Studio
|
| Topic 3: Content and Messaging | 15% | - Multi-channel messaging
|
| Topic 4: Discovery and Requirements | 15% | - Gather business requirements
|
| Topic 5: Concepts of Marketing Cloud Engagement | 15% | - Key terminology and concepts
|
| Topic 6: Analytics and Reporting | 15% | - Standard reports and dashboards
|
1. Northern Trail Outfitters社は、SMS、プッシュ通知、Eメールの送信データをMarketing Cloudに照会したいと考えています。コンサルタントはどのような方法を推奨するでしょうか?
A) データビューの送信
B) トラッキングエキス
C) ログを送信
D) 連絡履歴
2. 分析チームは、営業チームに最適な次のアクションをタイムリーに提供するために、メールの指標(送信数、開封数、クリック数)に関する最新情報を1時間ごとに取得したいと考えています。チームはどのような方法を使用すべきでしょうか?
A) 定期レポート
B) トラッキング抽出
C) データビュー
D) ログを送信
3. Northern Trail Outfittersは、従来のメール配信ツールからMarketing Cloudへの移行を進めています。移行の一環として、セキュリティレビューを受ける必要があります。同社のデータプライバシーチームは、テストサイクル中はサンドボックス内のデータを本番環境のデータと決して混同してはならないと明確に指示しています。
この要件を満たすためのアーキテクチャに関して、コンサルタントはどのような推奨事項を提示するでしょうか?
A) 2つの独立したMarketing Cloudインスタンスを実装します。
B) テスト送信は属性「Is Testing」を持つデータ拡張機能から行われるようにしてください。
C) テスト用に1つ以上の追加のビジネスユニットを作成します。
D) 事業部門ごとに購読者フィルターを使用して、テストデータから本番データをフィルタリングします。
4. Northern Trail Outfitters社は、開発、UAT、本番環境用にそれぞれ別のMarketing Cloudアカウントを使用しています。本番環境に導入する前に、各環境で自動化機能とジャーニーをすべてテストしたいと考えています。各環境間でデータ拡張機能とジャーニービルダーの設定を迅速に移行するには、どの拡張機能製品を使用すべきでしょうか?
A) 変更セット
B) アリの移動ツール
C) デプロイメントマネージャー
D) 構成マネージャー
5. 顧客は、ウェブサイト上のフォームからメールマガジンに登録したユーザーに、登録完了確認メールを送信したいと考えています。メールはフォーム送信後数分以内に送信され、送信メールをパーソナライズするために、フォームのすべてのデータはMarketing Cloudに保存される必要があります。顧客はAPIを扱う開発者を利用できますが、開発者を介さずにメールのクリエイティブを変更できるようにしたいと考えています。コンサルタントはどのような提案をすべきでしょうか?
A) Automation Studio の「メール送信」アクティビティを使用して、1 時間ごとに実行し、メールをデプロイします。
B) Automation Studio の SQL クエリ アクティビティを使用して、1 時間ごとに実行し、メールをデプロイします。
C) フォームデータを取得した後、SSJS を介して WSProxy を使用してメールを送信します。
D) トリガー送信データ拡張機能を使用してフォームデータを取得し、メールを送信します。
Solutions:
| Question # 1 Answer: A | Question # 2 Answer: C | Question # 3 Answer: A | Question # 4 Answer: C | Question # 5 Answer: D |
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