Download Salesforce : MCE-Admn-201 Questions & Answers as PDF & Test Software
Updated: Aug 27, 2026
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Salesforce MCE-Admn-201 Exam Overview:
| Certification Vendor: | Salesforce |
|---|---|
| Exam Name: | Salesforce Certified Marketing Cloud Engagement Administrator |
| Exam Number: | MCE-Admn-201 |
| Passing Score: | 65% |
| Related Certifications: | Salesforce Certified Marketing Cloud Engagement Consultant Salesforce Certified Marketing Cloud Engagement Developer |
| Available Languages: | English |
| Real Exam Qty: | 60 |
| Exam Format: | Multiple Select, Multiple Choice |
| Exam Duration: | 105 minutes |
| Certificate Validity Period: | Maintenance required with each release cycle |
| Exam Price: | $200 USD |
| Sample Questions: | Salesforce MCE-Admn-201 Sample Questions |
| Exam Way: | Online or Onsite (Kryterion proctored) |
| Pre Condition: | General knowledge of Marketing Cloud Engagement functionality |
| Official Syllabus URL: | https://trailhead.salesforce.com/en/credentials/marketingcloudadministrator |
Salesforce MCE-Admn-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Reports & Analytics | 5% | - Describe reporting and analytics capabilities in Marketing Cloud Engagement |
| Topic 2: Maintenance | 15% | - Describe monitoring and troubleshooting techniques - Describe solutions for system limitations - Describe the health and performance metrics for a Marketing Cloud Engagement instance |
| Topic 3: Subscriber Data Management | 24% | - Given a scenario, recommend marketing automation techniques - Describe Marketing Cloud Engagement data model - Explain the concepts and typical workflows of data management in Marketing Cloud Engagement - Describe the different data types and storage options in Marketing Cloud Engagement |
| Topic 4: Setup | 22% | - Describe how Marketing Cloud Engagement account capabilities map to business needs - Given a scenario, configure business units, users/permissions, and security/security policies - Describe how to configure integrations - Describe Marketing Cloud Engagement extension products and features (Datorama, Interaction Studio, Audience Builder, etc.) |
| Topic 5: Digital Marketing Proficiency | 15% | - Describe governance and compliance in relation to digital marketing - Describe marketing best practices - Explain the fundamentals of Marketing Cloud Engagement |
| Topic 6: Channel Management | 19% | - Explain the different channel capabilities and requirements - Given a scenario, describe the execution of different channel campaigns - Describe the send process in Marketing Cloud Engagement |
Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions:
Question 1
A MC admin wants to sync Contacts from Sales Cloud, but is concerned about the number of Contacts since not all the contacts will be sent an email.
What should the admin do to ensure only specific Contacts are synced?
A. Filter records on a formula field
B. Filter records created after a specified date
C. Filter existing records in All Subscribers
D. Filter records on a Boolean field
Question 2
A customer has an eCommerce site and imports data into three data extensions daily: Orders, Order_Details, and 'Products.
The data extensions contain the following information:
- Orders: OrderId, CustomerID,OrderNumber, OrderDate, OrderTotal, GrandTotal
- Order_Details: ProductId, OrderID, Qty, UnitPrice, ExtendedPrice, Discount
- Products: ProductId, SKU, Name, Description, Cost, Price
Which two actions should be taken in Data Designer?
Choose 2 answers
A. Create a one-to-one relationship between the contact record and Order Details.
B. Create a one-to-one relationship between Order_Details and Products.
C. Create a one -to -many relationship between Orders and Order_Details.
D. Create a one-to-one relationship between Orders and Order_Details.
Question 3
A Marketing Cloud admin discovers large sends are not meeting send speed goals set by the organization.
What functionality would get messages out the door faster?
A. Burst Sending
B. Marketing Cloud Connect
C. Journey Builder Triggered Sends
D. Send Throttling
Question 4
What are entry source types for Journey Builder?
A. Data Extension, Salesforce Community, GA360, Email List
B. Data Extension, Audience Studio, API Event, Date Based Event
C. Data Extension, Cloud Pages, Email List, API Event
D. Data Extension, Email List, API Event, Date Based Event
Question 5
A Marketing Cloud admin wants to append an Urchin Tracking Module (UTM) variable string to links in all emails.
What functionality would allow this?
A. Use Web and Mobile Analytics.
B. Link a Google Analytics Account.
C. Configure Parameter Manager.
Solutions:
| Question 1 Answer: D | Question 2 Answer: B,C | Question 3 Answer: A | Question 4 Answer: D | Question 5 Answer: C |
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