Download Salesforce : MC-201 Questions & Answers as PDF & Test Software
Updated: Oct 11, 2026
No. of Questions: 306 Questions & Answers with Testing Engine
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Salesforce MC-201 Exam Overview:
| Certification Vendor: | Salesforce |
|---|---|
| Exam Name: | Salesforce Certified Marketing Cloud Account Engagement Specialist |
| Exam Number: | MC-201 |
| Related Certifications: | Salesforce Certified Marketing Cloud Engagement Administrator Salesforce Certified Marketing Cloud Engagement Consultant |
| Available Languages: | English |
| Exam Duration: | 90 minutes |
| Passing Score: | 72% |
| Exam Format: | Multiple Choice, Multiple Select |
| Certificate Validity Period: | Maintained with release cycles (3x/year) |
| Real Exam Qty: | 60 |
| Exam Price: | USD 200 |
| Sample Questions: | Salesforce MC-201 Sample Questions |
| Exam Way: | Online (Proctored) or Onsite (Kryterion Testing Center) |
| Pre Condition: | Salesforce Administrator credential recommended but not mandatory |
| Official Syllabus URL: | https://trailhead.salesforce.com/credentials/marketingcloudaccountengagementspecialist |
Salesforce MC-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Administration | 11% | - Illustrate how to create, edit, and map fields - Describe the capabilities of the Account Engagement Recycle Bin - Explain the relationship between Account Engagement and Salesforce |
| Topic 2: Account Engagement Forms, Form Handlers and Landing Pages | 20% | - Identify the capabilities, use cases and interpret reporting metrics for landing pages - Identify the capabilities, use cases and interpret metrics of Account Engagement forms given a scenario |
| Topic 3: Visitors and Prospects | 8% | - Apply the appropriate plan of action using Prospect Audits given a scenario - Describe the relationship between visitors and prospects |
| Topic 4: Email Marketing | 20% | - Distinguish between an Email and an Email Template - Identify the capabilities and use cases for email given a scenario - Distinguish between the metrics collected in Account Engagement email reporting |
| Topic 5: Engagement Studio | 17% | - Explain Engagement Program structure and capabilities - Distinguish between the components of an Engagement Program |
| Topic 6: Lead Management | 24% | - Identify the capabilities and use cases of custom redirects - Explain the components and use cases of an automation rule - Define the capabilities of a segmentation rule - Define the capabilities of a completion action - Explain what a Score measures and how scoring is managed - Define the capabilities of page actions - Distinguish between the capabilities of, use cases for, and how to create different types of lists - Explain what a Grade measures and how grading is managed |
Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions:
What is tracked by the custom email links generated by Marketing Cloud Account Engagement?
- A. Form completions
- B. Page visits
- C. Link clicks
- D. Unsubscribe
- E. Email opens
Correct Answer: B,C,E 🗳️
Explanation: Only visible for TestSimulate members. You can sign-up / login (it's free).
What step type would be used in engagement studio to add prospects to another engagement studio program's recipient list?
- A. Rule
- B. Action
- C. End
- D. Trigger
Correct Answer: B 🗳️
Explanation: Only visible for TestSimulate members. You can sign-up / login (it's free).
LenoxSofts marketing manager wants to keep email branding consistent. They want Marketing Cloud Account Engagement users to be able to select this email content when building out engagement studio programs, one-to-one emails, and autoresponders.
How could this goal be achieved?
- A. Create a list email draft
- B. Create an email template draft
- C. Create and publish an email template
- D. Create an operational email
Correct Answer: C 🗳️
Explanation: Only visible for TestSimulate members. You can sign-up / login (it's free).
LenoxSoft has a Marketing Cloud Account Engagement form titled ''Request a Demo" on their external website.
Which Marketing Cloud Account Engagement report should they use to see how many views their form has received?
- A. Form Handler Report
- B. Landing Page report
- C. Conversions Report
- D. Form Report
Correct Answer: D 🗳️
Explanation: Only visible for TestSimulate members. You can sign-up / login (it's free).
On Tuesday, a marketing user scheduled a list email to be sent this Friday, but their manager wants the email to go out tomorrow Instead. What Is the recommended way to change the scheduled sand data for the email.
- A. Edit the scheduled email. select Wednesday for the new data, and save it
- B. Edit the engagement studio program, select Wednesday for the new data, and save
- C. Delete the scheduled email and create a new email that is scheduled for Wednesday.
- D. Delete the engagement studio program and create a new program that is scheduled for Wednesday.
Correct Answer: A 🗳️
Explanation: Only visible for TestSimulate members. You can sign-up / login (it's free).
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