Download Salesforce : MCE-Admn-201 Questions & Answers as PDF & Test Software
Last Updated: Oct 08, 2026
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Salesforce MCE-Admn-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Digital Marketing Proficiency | 15% | - Describe governance and compliance in relation to digital marketing - Explain the fundamentals of Marketing Cloud Engagement - Describe marketing best practices |
| Subscriber Data Management | 24% | - Given a scenario, recommend marketing automation techniques - Describe the different data types and storage options in Marketing Cloud Engagement - Describe Marketing Cloud Engagement data model - Explain the concepts and typical workflows of data management in Marketing Cloud Engagement |
| Maintenance | 15% | - Describe monitoring and troubleshooting techniques - Describe solutions for system limitations - Describe the health and performance metrics for a Marketing Cloud Engagement instance |
| Channel Management | 19% | - Given a scenario, describe the execution of different channel campaigns - Explain the different channel capabilities and requirements - Describe the send process in Marketing Cloud Engagement |
| Setup | 22% | - Given a scenario, configure business units, users/permissions, and security/security policies - Describe Marketing Cloud Engagement extension products and features (Datorama, Interaction Studio, Audience Builder, etc.) - Describe how Marketing Cloud Engagement account capabilities map to business needs - Describe how to configure integrations |
| Reports & Analytics | 5% | - Describe reporting and analytics capabilities in Marketing Cloud Engagement |
Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions:
Northern Trail Outfitters' employees are NOT receiving emails because the messages are being blocked by Spam filters.
How could the Marketing Cloud admin address this issue?
- A. Import employee email addresses into All Subscribers with an "Active status
- B. Ask employees to use personal email addresses instead of corporate email addresses
- C. Provide the IT team a list of relevant IP Addresses to whitelist in their spam filter
- D. Ensure employees have opted in to the test email list or data extension
Correct Answer: C 🗳️
Explanation: Only visible for TestSimulate members. You can sign-up / login (it's free).
Northern Trail Outfitters (NTO) Is building a journey which randomly sends five different versions of an initial welcome email to new subscribers; however, subscribers receive the same follow-up email two weeks later. To improve maintainability of their email content, NTO wants to use five completely different emails, rather than having one email with dynamic content.
Which activity would allow them to build the journey with the fewest activities possible?
- A. Einstein STO
- B. Wait Until Date
- C. Engagement Split
- D. Join
Correct Answer: C 🗳️
Explanation: Only visible for TestSimulate members. You can sign-up / login (it's free).
A Marketing Cloud admin wants to append an Urchin Tracking Module (UTM) variable String to links in emails.
Which functionality would allow this?
- A. Web and Mobile Analytics
- B. Personalization Builder
- C. Parameter Manager
- D. Advertising Studio
Correct Answer: C 🗳️
Explanation: Only visible for TestSimulate members. You can sign-up / login (it's free).
To prevent retention of stagnant data, Northern Trail Outfitters wants any inactive data stored in data extensions to be cleared after 12 months.
What action should be taken?
- A. Apply a Row Based Retention to each data extension as it is created, set to 12 months
- B. Set inactive data to be automatically cleared after one year, but is recoverable
- C. Configure the business unit data retention setting to 12 months
- D. Configure the Enterprise-wide default retention to one year
Correct Answer: A 🗳️
Explanation: Only visible for TestSimulate members. You can sign-up / login (it's free).
Northern Trail Outfitters wants to set up their Send Log data extension Which three considerations should be made for long term success?
Choose 3 answers
- A. Log attribute data necessary for auditing communications
- B. Log all variable data captured in emails at send time
- C. Add custom fields not included in the Send Log Template
- D. Apply an appropriately-scoped Data Retention period
- E. Set the period to a fixed date in the Data Retention Policy
Correct Answer: A,C,D 🗳️
Explanation: Only visible for TestSimulate members. You can sign-up / login (it's free).
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