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Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:

1. What is the purpose of creating a Tracker subdomain?

A) All of the above
B) To allow emails to be sent from your domain
C) To give a seamless transition between pages and form that you host and your Marketing Cloud Account Engagement hosted assets.
D) To host all Marketing Cloud Account Engagement landing pages and forms on your website

2. LenoxSoft asks yOu about whether filtered prospects will be affected if they are registering for an event using your WebEx connector. What advice do you give them? You simply remind them that since registering for an event is a completion action it will always run when a form is filled out.

A) Filtered prospects will not be registered for a webinar through a Marketing Cloud Account Engagement form, but you can still register your
B) That may happen occasionally, but they shouldn't worry too much since most filtered prospects are usually staff members.
C) Filtered prospects for the webinar either by removing the filter or having the filtered prospects register through the WebEx registration form itself.
D) Filtered prospects will not be registered for a webinar through a Marketing Cloud Account Engagement form since "Register for a webinar" completion action and Marketing Cloud Account Engagement prospects who are filtered do not have completion actions applied to them.

3. LenoxSoft asks their Marketing Cloud Account Engagement administrator to assist in routing all qualified leads so leads can be reviewed first, then assigned to individual sales reps. Their marketing team uses a combination of criteria to qualify leads before they become qualified.
What should be configured to assign qualified leads as requested?

A) Create an automation rule to assign to a group when the qualification criteria is met.
B) Create an automation rule to assign to a lead queue when the qualification criteria is met.
C) Create a completion action to assign to a group when the prospect reaches a score of 100.
D) Create a completion action to assign to a lead queue when a high-value form is submitted.

4. A consultant wants to design an automated grading system to increase efficiency and lead relevancy for LenoxSoft. Relevant leads have a 'Director' job title and are in the 'Technology' industry.
How should they design this automation strategy?

A) Create a 'Director' scoring category, an automation rule to set the profile, and a second automation rule to increase their grade if industry is Technology'.
B) Create a 'Director' profile, an automation rule to set the profile, and a second automation rule to increase their score if industry is Technology'.
C) Create a Director' profile, an automation rule to set the profile, and click the thumbs up or thumbs down icons on a prospect's Profile tab to set criteria matches.
D) Create a Director' profile, an automation rule to set the profile, and a second automation rule to increase their grade if industry is 'Technology'.

5. The sales team has identified a group of leads who would be a good fit to purchase, but are not yet ready to do so.
What should the marketing team do with these leads until they are ready to purchase?

A) Create an engagement program to send educational content and notify sales if they engage.
B) Add the prospects to a suppression list to keep them from receiving marketing emails until they are ready to purchase.
C) Send the prospects a monthly newsletter with product demos or free trial offers.
D) Reset the prospect's score to 0 and reassign to sales once they submit a form to show interest.

Solutions: