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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:

1. Which editions of Marketing Cloud Account Engagement provides Buisness Units and Einstein functionalities

A) All
B) Only Marketing Cloud Account Engagement Advanced Edition and it includes 2 Buisness Units, then each subsequent costs 2 000$/month
C) Marketing Cloud Account Engagement Plus Edition and Marketing Cloud Account Engagement Advanced Edition
D) Only Marketing Cloud Account Engagement Advanced Edition and it includes unlimited Buisness Units

2. LenoxSoft has published a new white paper. When prospects submit a "Request a Download" form, they should receive this white paper in an email. All prospects who receive the email and view the white paper should receive an additional +10 points added to their score.
Which sequence of events would meet their goal?

A) Upload the white paper as a new File > Create a Custom Redirect to the white paper file with the Completion Action "Adjust score :: +10" > Create a new Email Template that contains the Custom Redirect link > Create a new Form with the Completion Actions "Send autoresponder email"
B) Upload the white paper as a new File > Create a Custom Redirect to the white paper file > Create a new Email Template with the Completion Action "On click :: Adjust score :: +10" that contains the Custom Redirect link > Create a new Form with the Completion Actions "Send autoresponder email"
C) Upload the white paper as a new File > Create a new Form > On Step 4 of the Form Wizard, check the box to "Redirect the prospect instead of showing the form's Thank You Content" and specify the white paper file link > Add Completion Actions "Send autoresponder email" AND
"Adjust score :: +10" to the Form
D) Upload the white paper as a new File > Create a Custom Redirect to the white paper file > Create a new Email Template that contains the Custom Redirect link > Create a new Form with the Completion actions "Send autoresponder email" AND "Adjust score :: +10"

3. "How could the prospect field 'Marketing Cloud Account Engagement Hard Bounce' be updated so a prospect becomes mailable?

A) Change the email address to a valid email address
B) Clear the "Do Not Email" field on the prospect record
C) Update the "Opt Out" field on the prospect record
D) Remove the value in the 'Marketing Cloud Account Engagement Hard Bounce' field

4. What behavior is expected when the "Overwrite Prospect Opted Out field" Salesforce connector setting is enabled?

A) The record that was last updated sets the field value for a synced prospect.
B) Only users with an Administrator user role will be able to change the prospect field value.
C) Only 200 records per day can be updated to overwrite the "Opted Out" field value.
D) Opting out a prospect in Salesforce or Marketing Cloud Account Engagement deselects the "Do Not Email" field upon sync.

5. LenoxSoft wants to test all elements of their email, including variable tags, link clicks, and how the email looks on all email. Which testing strategy should you recommend to the all the elements?

A) Use multivariate test & Review email preview
B) Use individual email test
C) Use rendering test and send to Test List
D) Use A/B test

Solutions: