Download IBM : P8010-096 Questions & Answers as PDF & Test Software
Last Updated: Jul 25, 2026
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IBM P8010-096 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Administration, Security and Troubleshooting | 10% | - User roles and permissions - System maintenance and tuning - Log files and error handling - Configuration utilities (configTool, unica_actrg) |
| Flowchart Design and Process Logic | 25% | - Snapshot, Mail List, and Call List processes - Select, Merge, Segment, and Audience processes - Building and editing flowcharts - Target Cell Spreadsheet usage |
| Offers, Campaign Execution and Scheduling | 15% | - Batch and real-time processing - Offer creation and management - Campaign scheduling and execution - Performance monitoring and reporting |
| Unica Campaign Architecture and Configuration | 30% | - Database configuration and connections - Marketing Platform integration - Server and web application setup - System architecture overview |
| Data Management and Audience Configuration | 20% | - Audience levels and audience tables - Data source mapping and integration - Contact and response history tracking - Duplicate suppression and householding |
IBM Unica Enterprise Campaign Technical Mastery Test V1 Sample Questions:
1. What two processes are considered contact processes in Unica Campaign?
A) Call List and Extract
B) Snapshot and Extract
C) Mail List and Snapshot
D) Call List and Mail List
2. What system tables in the Unica Campaign database capture data about offers/treatments assigned to customers and also capture when the offers/treatments were assigned and output?
A) Response History
B) Attribute History
C) Contact History
D) Offer History
3. In Unica Campaign, how does response history relate to audience levels?
A) The only relationship is through the contact history.
B) The response history tables reference the audience tables.
C) Each audience level has its own related response history table in the database.
D) There is no relationship between the two.
4. Which Unica Campaign object(s) has no naming restrictions, for instance, using special characters like ? or >?
A) All of the above.
B) Offer templates
C) Audience levels not including audience level field names.
D) Custom attribute display names not including custom attribute internal names.
5. Which Unica Campaign process defines the criteria to locate a set or group, such as a list of customers, from a customer's marketing data?
A) Select
B) Sample
C) Merge
D) Audience
Solutions:
| Question # 1 Answer: D | Question # 2 Answer: C | Question # 3 Answer: C | Question # 4 Answer: A | Question # 5 Answer: A |
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