IBM Unica Enterprise Campaign Technical Mastery Test V1 (P8010-096) Free Practice Test

Question 1

Who is the owner of a campaign in Unica Campaign if the campaign is linked to a project?

A. User who created the Project.

B. User who clicked Create Linked Campaign.

C. Administrator must assign an owner.

D. Last user to edit the campaign is assigned as owner.

Correct Answer: B

Question 2

What is a key tool to use when creating the database and schema for the Unica Campaign system tables?

A. unica_actrg

B. unica_svradmin

C. Database native data loaders

D. Unica Campaigndatabase information checklist

Correct Answer: D

Question 3

What key concept in Unica Campaign provides a collection or set of one or more tasks, or processes, that Unica Campaign executes to specify and select the desired target(s) of a customer's marketing campaign and, optionally, assigns offers, outputs data and tracks responses?

A. Session

B. Campaign

C. Flowchart

D. Offer

Correct Answer: C

Question 4

What is the first thing a customer should do before creating a campaign in Unica Campaign?

A. Create the offers, mail list, and call list.

B. Create the Mail List.

C. Create strategic segments.

D. Design the campaign on paper and determine the goals for the campaign.

Correct Answer: D

Question 5

Where in Unica Campaign do you map tables and build table catalogs?

A. Settings Page

B. Flowchart Admin tab

C. Select process input menu

D. All of the above.

Correct Answer: D

Question 6

In Unica Campaign, before you run a flowchart what must a user make sure is/are correctly configured?

A. Flowchart name

B. Cell reports

C. Processes

D. Campaign code

Correct Answer: C

Question 7

What is required for Unica Campaign in order to generate an IBM Cognos report that displays budget, revenue, and ROI information for each channel financial campaign, each channel within the campaign, and each offer within the channel?

A. Unica NetInsight

B. Unica Interact

C. Unica Marketing Operations Financial Management Module

D. Unica Campaign Financial Management Module

Correct Answer: C

Question 8

In Unica Campaign, what top level menu item do you select first to find the place where you create a user variable (which are named placeholders for values to be referenced in your flowchart logic)?

A. Admin

B. Segments

C. Run

D. Options

Correct Answer: D

Question 9

Which tab does a customer use to run a report in Unica Campaign to obtain information on a Campaign, offer, cell or segment?

A. Flowchart Tab

B. Analysis Tab

C. Summary Tab

D. Target Cells Tab

Correct Answer: B

Question 10

In a Unica Campaign installation, what is recommended for a customer who wants to set up the separation between groups of users?

A. Use LDAP or Active Directory.

B. Create multiple partitions.

C. Create multiple user databases.

D. Maintain separate installations of Unica Campaign.

Correct Answer: B

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IBM Unica Enterprise Campaign Technical Mastery Test V1 (P8010-096) Free Practice Test