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IBM Smarter Commerce Sales Mastery Test v1 Sample Questions:

1. Which of the following is an example of a Smarter Commerce offering in the Marketing phase of the commerce cycle?

A) Customer segmentation.
B) All of the above.
C) Unica
D) Cross-channel campaign management.

2. Smarter Commerce is focused on which of the following 3 dimensions with respect to the customer?

A) Customer returns, customer purchases, customer order changes.
B) Customer potential, customer transaction capture, customer fulfillment.
C) Customer demographics, customer geography, customer affluence.
D) Customer insight, customer value strategy, customer & partner engagement.

3. You can create a powerful self-service experience for the customer using?

A) The IBM Enterprise Service Process Manager
B) The IBM Customer Service System
C) The IBM Commerce Framework
D) The IBM Customer Experience Suite

4. Which of the following increases the complexity of trying to provide a seamless customer experience?

A) Many customers use a variety of touch points in the purchasing process.
B) A large and increasing number of customer segments with varying expectations.
C) All of the above.
D) Many business functions required for effective commerce are executed outside the enterprise.

5. Which one is the key driver that is central to the Smarter Commerce strategy?

A) The empowered customer.
B) The need to drive optimization in the selling process.
C) The reduced impact of mass marketing.
D) The interconnected supplier network.

Solutions: