Last Updated: Aug 10, 2026
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Salesforce Marketing Cloud Email Specialist Certification can act as a prerequisite for this exam.
Reference: https://trailheadacademy.salesforce.com/certificate/exam-mce-consultant---MCE-Con-201
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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Messaging | 11% | - Email, SMS and push message design - Cross-channel messaging strategy - Content personalization and dynamic content - Message delivery and optimization |
| Topic 2: Automation | 20% | - Journey Builder design and implementation - Complex automation scenarios and best practices - Scheduling and monitoring automations - Automation Studio activities and workflows |
| Topic 3: Discovery and Architecture | 16% | - Long-term solution maintainability and scalability - Requirements gathering and analysis - Data and segmentation strategy design - Solution design and architecture planning |
| Topic 4: Data Modeling and Management | 21% | - Reporting, tracking and data views - Data import, export and transformation - Data extensions, attribute groups and relationships - Contact configuration and identity management |
| Topic 5: Account Configuration | 12% | - Mobile Studio configuration and features - Sender authentication and deliverability management - Account hierarchy and business unit setup - User roles, permissions and security settings |
| Topic 6: Integration | 20% | - Marketing Cloud Connect configuration and troubleshooting - Extension products and integration solutions - Integration with Salesforce CRM and external systems - Data model support for personalized messaging |
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