Salesforce Certified Marketing Cloud Consultant (Marketing-Cloud-Consultant) Free Practice Test

Question 1

Northern Trail Outfitters received a complaint today from a customer who received an email after unsubscribing last week. Today's email was sent using Marketing Cloud Connect (MCC), though last week's was sent when an external system dropped a file on the Marketing Cloud SFTP and triggered a User-Initiated Send through an automation.
What could be the reason the customer received the email through MCC?

A. Email Opt Out is only updated if the send originates in Salesforce

B. The previous send's user needed to have edit permissions in Salesforce

C. The previous send used Email Address as a Subscriber Key

D. The Email Opt Out field needs to be added to the Contact Page Layout

Correct Answer: C

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Question 2

Northern Trail Outfitters (NTO) wants to send out a birthday journey and one of the requirements is to divert anyone who has redeemed the promotional code before reminder emails are sent on the 15th and 20th of each month. Their transactional information, which includes redeemed promo codes, is housed in a separate data extension than the one used for journey injection. NTO needs to use an attribute-to-attribute comparison on the customer number field in the journey source and transaction data extensions.
Which activity would they use to accomplish this?

A. Decision Split Activity using both Contact and Journey Data

B. Decision Split Activity using only Contact Data

C. Einstein Split Activity

D. Decision Split Activity using only Journey Data

Correct Answer: A

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Question 3

Northern Trail Outfitters wants to create a query to populate a data extension with email subscribers who belong to a specific publication list.
Which Data View could they use to achieve this?

A. _Subscribers

B. _PublicationSubscriber

C. _EnterpriseAttribute

D. _ListSubscribers

Correct Answer: B

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Question 4

Northern Trail Outfitters is migrating from a legacy emailing tool to Marketing Cloud. As part of the migration, they have to go through a security review. Their data privacy team has made it clear that the data in the sandbox should never be mixed with data in production during testing cycles.
What recommendation would a consultant provide on the architecture to fulfill this requirement?

A. Implement two separate Marketing Cloud instances.

B. Create one or more additional business units for testing.

C. Ensure test sends are done from data extensions with attribute 'Is Testing'.

D. Use Subscriber Filter per business unit to filter production from test data.

Correct Answer: A

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Question 5

Northern Trail Outfitters (NTO) has recently implemented Marketing Cloud and wants to secure PII data stored within the system.
Which limitation should the consultant consider when recommending Field-Level Encryption?

A. Field-Level Encryption doesn't support segmenting, filtering, or querying encrypted fields.

B. Encrypted fields will show unencrypted values in standard records.

C. Only list-based sending is supported by Field-Level Encryption.

D. Separate encryption keys are required for each business unit.

Correct Answer: A

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Question 6

Northern Trail Outfitters wants to send a weekly coupon campaign. They segment their audience using data from several data extensions, which results in an audience size of approximately 200,000 subscribers. They want to send a reminder three days later at the subscribers' optimized send time.
What solution should they use?

A. Automation Studio and Interaction Builder

B. Automation Studio

C. Journey Builder

D. Automation Studio and Journey Builder

Correct Answer: C

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Question 7

Northern Trail Outfitters received an email about reaching API limits within Salesforce and they think this is caused by the integrated Marketing Cloud account.
Which two types of API calls are counted against the rolling 24-hour limit? (Choose 2 answers)

A. CreateSalesforceObject() AMPscript

B. SOAP API Calls updating objects

C. Bulk API

D. Login Calls

Correct Answer: A,B

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Question 8

Northern Trail Outfitters sends emails for Password Resets from their web store when requested. An SMS message should be deployed if the password reset email is not sent.
What processes should they utilize to ensure a timely delivery across email and SMS?

A. Multiple path journey with engagement split if password reset link clicked; if link not clicked, then SMS Password Reset activity

B. Triggered send definition and use data extract Not Sent to a data extension then send SMS to those failed sends

C. Triggered send definition, and use API response to determine and send API call to trigger an SMS password reset

D. Transactional email send with the event notification service response to determine and trigger an API call to an SMS message

Correct Answer: D

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Question 9

Northern Trail Outfitters wants to import new contacts gathered from an external web form. The entries are being collected at high frequency, potentially thousands per minute. The data does not need to be immediately ingested into Marketing Cloud as it is used in a daily scheduled automation.
What should be recommended?

A. Recreate this external web form inside Marketing Cloud.

B. Push each new record into Marketing Cloud via Platform Event API on form submit.

C. Create this as a Journey Data Source via Journey Builder.

D. Perform a daily bulk export to SFTP for import via Automation.

Correct Answer: D

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Question 10

Scenario: Northern Trail Outfitters (NTO) is migrating to a single global Marketing Cloud instance and needs to determine the appropriate number of Business Units (BUs) to purchase.
Which three factors should be considered before finalizing the number of business units they need to purchase?
(Choose 3 answers)

A. If data/content needs to be segregated between brands/geographies

B. Number of Marketing Cloud users

C. Number of Sales Cloud sandboxes

D. Number of brands/geographies which NTO operates

E. If testing/development business unit(s) are required

Correct Answer: A,D,E

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Question 11

A customer wants to configure appointment reminders for patients in their clinic. The reminder should be sent the day before the appointment date at 10 a.m., and the appointment record should be updated if the patient was sent a reminder email.
What solution could be recommended?

A. Create a journey with CRM data source triggered on the reminder data and use Journey Builder activities to send a reminder and update the record in Synchronized Data Extension.

B. Create a daily scheduled automation to refresh the audience, and use Data Extension entry source for a journey which activates a reminder and updates the record in CRM.

C. Create a journey with CRM date-based entry source, and use Journey Builder activities to send a reminder and update the record in CRM.

D. Create a daily scheduled automation to refresh the audience, and use Automation Studio activities to send a reminder with AMPscript in the message to update the record in Synchronized Data Extension.

Correct Answer: C

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Question 12

A customer wants to report on 'Not Sent' contacts in Journey Builder.
Which method should be used?

A. Use an automation with Tracking Extract.

B. Create an Analytics Builder Discover report.

C. Use the standard report 'Subscribers Not Sent to'.

D. Query the _sent Data View for the contact's send status.

Correct Answer: A

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Question 13

Northern Trail Outfitters' marketing team is new to Marketing Cloud and has very little coding experience.
They have employed a consultant to help them design an automated solution for maintaining an auto- suppression list.
Which solution should the consultant recommend?

A. Use an import activity to import a file from the SFTP

B. Use a query activity to populate the auto-suppression

C. Use the Import Wizard in Automation Studio

D. Use Einstein Segment Recommendations

Correct Answer: A

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Question 14

Northern Trail Outfitters (NTO) wants to send using the From Address of [email protected]. They will then automatically forward replies to [email protected]. NTO also wants to include an automatic reply to the customer's email address [email protected].
Which email address would appear as the From Address for the automatic reply to the customer?

Correct Answer: A

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Salesforce Certified Marketing Cloud Consultant (Marketing-Cloud-Consultant) Free Practice Test