SAP Certified Technology Associate - SAP Emarsys Customer Engagement Implementation (C_C4H225_11) Free Practice Test

Question 1

You are using the SAP Emarsys Customer Engagement API to trigger an external event endpoint. What is missing (pixelated) from the API call below?

A. External event name

B. Campaign name

C. External event ID

D. Event time

Correct Answer: C

Question 2

Which file formats are supported for integrating flexible product data? Note: There are 2 correct answers to this question.

A. Text (TXT)

B. Microsoft Excel file (XLS)

C. Extensible Markup Language (XML)

D. Comma-separated values (CSV)

Correct Answer: C,D

Question 3

Sarah left a product in her cart on your website. You'd like to build an automated customer journey so that she completes her purchase. Which trigger option from the list below do you need to use in your Interactions program?

A. Product catalog update

B. Web Extend event

C. Mobile event

D. Wishlist event

Correct Answer: B

Question 4

Which two mailboxes are the best practice for the Yahoo complaint feedback loop setup? Note: There are 2 correct answers to this question.

Correct Answer: A,C

Question 5

What can you configure in the Email Widget Editor shown below? Note: There are 2 correct answers to this question.

A. The layout and currency format of the product recommendation

B. The template language

C. The content of product catalog fields in Email Recommendations

D. The outer HTML elements of recommended items

Correct Answer: C,D

Question 6

You are implementing Web Channel and you are told to use all web campaign types available. What are your choices? Note: There are 3 correct answers to this question.

A. Overlay: to have content appear above the normal website content

B. Embed: to replace a selected element on your website

C. Space: to insert blank elements on your website

D. Category: to insert a category-level recommendation

E. Ribbon: to display a ribbon at the top or bottom of the page

Correct Answer: A,B,E

Question 7

What does the CRM Ads - Remove from Audience node do in the Automation Center?

A. It adds contacts to another program.

B. It removes the contact from the audience so that they don

C. It finishes the program early.

D. It removes any contacts with invalid email addresses from the program.

Correct Answer: B

Question 8

You want to provide an omnichannel experience to your customers by extending your webshop personalization experience to another channel. In this context, what is the recommended practice for identifying contacts?

A. Use the same identifier across all channels.

B. Use full name and email address as the unique identifier.

C. Enable SAP Emarsys Customer Engagement AI to automatically identify unique contacts.

D. Use different identifiers so you can better identify which contacts are coming from the new channel and your website pages.

Correct Answer: A

Question 9

Which of the following describe Automation Center programs and Interactions programs? Note: There are 2 correct answers to this question.

A. Automation Center programs always ignore the opt-in status.

B. The only difference is that Interactions programs have different entry points.

C. Automation programs can be used for automated multiple-step, multi-channel programs for one-off or recurring lifecycle campaigns.

D. Interactions programs can be used for campaigns that should be sent in real time as a reaction to customer activities.

Correct Answer: C,D

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SAP Certified Technology Associate - SAP Emarsys Customer Engagement Implementation (C_C4H225_11) Free Practice Test