Download Pegasystems : PEGAPCMC80V1_2019 Questions & Answers as PDF & Test Software
Last Updated: Oct 19, 2026
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Pegasystems PEGAPCMC80V1_2019 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Offer & Proposition Management | 12% | - Designing offers for customer engagement - Associating offers with campaigns and channels - Defining and managing propositions |
| Topic 2: Analytics & Predictive Modeling | 20% | - Predicting customer behavior and propensity - Interpreting campaign performance reports - Adaptive learning and outbound optimization |
| Topic 3: Decision Strategies | 17% | - Leveraging historical interaction data - Configuring Next-Best-Action Designer - Designing multi-channel decision strategies |
| Topic 4: Campaign Management | 23% | - Defining campaign goals and success metrics - Managing campaign lifecycle and scheduling - Designing and configuring outbound campaigns |
| Topic 5: Customer Selection & Segmentation | 20% | - Applying contact policies and eligibility rules - Using control groups for effectiveness measurement - Identifying target audience using segmentation criteria |
| Topic 6: Pega Marketing Architecture & Tools | 8% | - Integration with Pega Platform - Understanding Pega Marketing core components - Navigating Marketing Application Studio |
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