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| Section | Objectives |
|---|---|
| Reporting | - Live and distributable reporting URLs - Insight reports |
| Account Administration | - Account management tasks - User roles and security settings |
| Programs and Multi-Channel Campaigns | - Program Designer and logic - Timers, performance switches, multi-channel orchestration |
| Creating and Managing Content | - RPL personalization language basics - Content Library and document management |
| Responsys Data Model | - Profile lists and supplemental tables - Data structures and key fields |
| Initial Configuration and Deliverability | - Deliverability best practices - Account setup and IP warm-up |
| Campaigns and Forms | - Link tracking and conversion tracking - Email/SMS campaign configuration |
| Integration and Interact Connect | - API and event integrations - Connect jobs and XML/CSV imports |
1. For the email campaign you are designing in EMD, the first line of the HTML creative must include thefirst name of the subscriber. The first name attribute is FNAME and is located in the profile list that is called CONTACTS.
Which option displays the correct RPL syntax?
A) $ {CONTACTS.FNAME}
B) FNAME ($CONTACTS)
C) $CONTACTS.FNAME
D) #FNAME. CONTACTS
2. Your client's email analyst advises you that recent reports show an increased soft-bounce rate of 6% for emails launched in the last 30 days. The analyst is worried about being flagged as having a bad reputation by some ISPs and wants you to suppress sending to soft-bounced addresses for the next 30 days.
Which option should you use to handle the soft-bounce problem?
A) Manually change the DEVERABILITY_STATUS_ field to Undeliverable for any email that soft bounces.
B) When defining audiences for the next month, add criteria in Filter Designer to suppress all email addresses that have soft bounced in the last 30 days.
C) Create a filter of all soft-bounced addresses for the last three email launches, save it as aPET, and use that as a suppression table for all email campaigns for the month.
D) Take the latest CED report to locate all soft-bouncedaddresses. Run a Connect job to change the DELIVERABILITY_STATUS_ field to U for those addresses so that messages will no longer be sent to that email address.
3. You need to comment your RPL code so that it doesn't get generated in the source HTML for a campaign.
A) <comment> and </comment>
B) <<-- !~ -->
C) <!-- and -->
D) <#-- and -->
4. Where should you place the file that you want to import when configuring the Connect job that imports profile list data that must be merged into Responsys?
A) The file to be imported should be on the SFTP server dedicated for Responsys.
B) The file to be imported should be located on your hard drive.
C) The file to be imported should be located on anycloud server.
D) The file to be imported should be located in the Connect data warehouse in Responsys.
5. While configuring the import of a PET table, you need to match new records to existing records for the data merge.
Which two profile fields are options to configure the import to match existing records? (Choose two.)
A) EMAIL_ADDRESS_
B) CUSTOMER_ID_
C) ADDRESS_
D) PET_ID_
Solutions:
| Question # 1 Answer: C | Question # 2 Answer: B | Question # 3 Answer: D | Question # 4 Answer: D | Question # 5 Answer: A,B |
Osborn
Sampson
Vivian
Annabelle
Cornelia
Faithe
Jenny
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