Microsoft Dynamics 365 Marketing Functional Consultant (MB-220) Free Practice Test
Question 1
Note: This question is part of a series of questions that present the same scenario. Which question in the series contains a unique solution that might meet the stated goals. Some question sets might have more than one correct solution, while others might not have a correct solution.
After you answer a question in this section, you will NOT be able to return to it. As a result, these questions will not appear in the review screen.
You have created a lead scoring model for a marketing effort. The lead scoring model has 3 grades: Cold, Warm and Hot.
After a week you notice that no one has received any scores from your model.
Solution: You add an action tile.
Does this resolve your issue?
After you answer a question in this section, you will NOT be able to return to it. As a result, these questions will not appear in the review screen.
You have created a lead scoring model for a marketing effort. The lead scoring model has 3 grades: Cold, Warm and Hot.
After a week you notice that no one has received any scores from your model.
Solution: You add an action tile.
Does this resolve your issue?
Correct Answer: A
Explanation: Only visible for TestSimulate members. You can sign-up / login (it's free).
Question 2
You are creating a customer survey and you want to get good responses.
You need to analyze the responses to provide actions to best suit your organization.
Which three responses are considered best practice? (Choose three.) Each correct answer presents a complete solution.
NOTE: Each correct selection is worth one point.
You need to analyze the responses to provide actions to best suit your organization.
Which three responses are considered best practice? (Choose three.) Each correct answer presents a complete solution.
NOTE: Each correct selection is worth one point.
Correct Answer: B,D,E
Explanation: Only visible for TestSimulate members. You can sign-up / login (it's free).
Question 3
You have created a customer journey to send an Event Registration Invite to the customers in Norway. You confirm that you selected the correct Marketing Email record with the Norwegian language, and that you are using the correct Segment while creating the customer journey.
As part of going Live with your customer journey, you select "Check for Errors" in the command bar.
Which three checks does this command perform? Each correct answer presents a complete solution.
As part of going Live with your customer journey, you select "Check for Errors" in the command bar.
Which three checks does this command perform? Each correct answer presents a complete solution.
Correct Answer: A,E,F
Explanation: Only visible for TestSimulate members. You can sign-up / login (it's free).
Question 4
As a Marketing Administrator you have been tasked with automatically creating leads based on interactions your marketing contacts have with your organization.
What are two ways the system can create leads from the same marketing contact? (Choose two.) Each correct answer presents a complete solution.
NOTE: Each correct selection is worth one point.
What are two ways the system can create leads from the same marketing contact? (Choose two.) Each correct answer presents a complete solution.
NOTE: Each correct selection is worth one point.
Correct Answer: A,D
Explanation: Only visible for TestSimulate members. You can sign-up / login (it's free).
Question 5
You are showing the marketing team how to measure campaign effectiveness with the built-in dashboards in Dynamics 365 Customer Insights - Journeys A team member asks where they can find the metric that shows how many emails had at least one link selected, as a percentage of the total number of emails that were delivered as part of a customer journey.
You need to tell the team which section of the built-in aggregate channel analytics dashboard contains a key performance indicator (KPI) that provides this information.
Which section contains the relevant KPI?
You need to tell the team which section of the built-in aggregate channel analytics dashboard contains a key performance indicator (KPI) that provides this information.
Which section contains the relevant KPI?
Correct Answer: B
Question 6
You need To create a Content Settings set to be used with all marketing emails.
Which elements are available to you? To answer, drag the appropriate availability indicator to the correct element. Each availability indicator may be used once, more than once, or not at all. You may need to drag the split bar between panes or scroll to view content.
NOTE: Each correct match is worth one point.
Which elements are available to you? To answer, drag the appropriate availability indicator to the correct element. Each availability indicator may be used once, more than once, or not at all. You may need to drag the split bar between panes or scroll to view content.
NOTE: Each correct match is worth one point.
Correct Answer:
Explanation:
Question 7
You have been tasked with creating a customer journey for leads located in the Northwestern United States.
Which two conditions must be true in order for the lead to receive your customer journey? Each correct answer presents a complete solution.
NOTE: Each correct selection is worth one point.
Which two conditions must be true in order for the lead to receive your customer journey? Each correct answer presents a complete solution.
NOTE: Each correct selection is worth one point.
Correct Answer: A,B
Question 8
You are responsible for information about the attendees and sponsors in your Dynamics 365 for Marketing system. Indicate which record type would hold each type of information listed below.
For each Record Type listed below, indicate the Type of Information stored there.
To answer, drag the Type of Info to the appropriate Record Type. Each item may be used once, more than once, or not at all. You may need to drag the split bar between panes or scroll to view content.
NOTE: Each correct selection is worth one point.
For each Record Type listed below, indicate the Type of Information stored there.
To answer, drag the Type of Info to the appropriate Record Type. Each item may be used once, more than once, or not at all. You may need to drag the split bar between panes or scroll to view content.
NOTE: Each correct selection is worth one point.
Correct Answer:
Explanation:
Graphical user interface, text, application, email Description automatically generated
Reference:
https://docs.microsoft.com/en-us/dynamics365/marketing/manage-event-sponsorships
https://docs.microsoft.com/en-us/dynamics365/marketing/set-up-event-portal
Question 9
A client completes multiple customer journeys that include email tiles. Now, the client wants to implement flow control on future customer journeys to improve open rates and optimize delivery.
What are two accurate statements about the Smart Scheduler feature? Each correct answer presents a complete solution.
NOTE: Each correct selection is worth one point.
What are two accurate statements about the Smart Scheduler feature? Each correct answer presents a complete solution.
NOTE: Each correct selection is worth one point.
Correct Answer: A,D
Question 10
Your company has been using Dynamics 365 Customer Insights - Journeys for a few months. The Chief Marketing Officer (CMO) asks you to enable real-time customer journey orchestration. The CMO wants to set up an abandoned shopping cart journey using a trigger from the company's online store.
You need to update your current Customer Insights - Journeys version and enable the real-time customer journey orchestration.
Which four actions should you perform in sequence? To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.
You need to update your current Customer Insights - Journeys version and enable the real-time customer journey orchestration.
Which four actions should you perform in sequence? To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.
Correct Answer:
Explanation:
Question 11
You created several surveys in Microsoft Dynamics 365 Customer Voice
You need to leverage the integration with Customer Voice in Microsoft Dynamics 365 Marketing.
What are three ways you can do so? Each correct answer presents a complete solution NOTE: Each correct selection is worth one point.
You need to leverage the integration with Customer Voice in Microsoft Dynamics 365 Marketing.
What are three ways you can do so? Each correct answer presents a complete solution NOTE: Each correct selection is worth one point.
Correct Answer: B,C,D
Question 12
You are a Dynamics 365 Marketing functional consultant.
You create a marketing subscription list and you need to make it available for website visitors.
In which two ways can you do this?
You create a marketing subscription list and you need to make it available for website visitors.
In which two ways can you do this?
Correct Answer: B,C
Explanation: Only visible for TestSimulate members. You can sign-up / login (it's free).
Question 13
The marketing department at your company wants to send emails to its target audience.
The emails sent must be based on an optimal schedule for each contact.
Which four steps must you take, m sequence, to achieve the goal? To answer, move the appropriate actions from the list of steps to the answer area and arrange them in the correct order.
The emails sent must be based on an optimal schedule for each contact.
Which four steps must you take, m sequence, to achieve the goal? To answer, move the appropriate actions from the list of steps to the answer area and arrange them in the correct order.
Correct Answer:
Explanation:
Question 14
Your company recently collected contact information from booth visitors at an industry conference. After the conference, you create a customer journey that emails the new contacts, inviting them to a webmar.
While your customer journey is still active, you want to identify reasons why some recipients fail to complete the journey.
What are two steps you should take? Each correct answer presents part of the solution.
NOTE: Each coned selection is worth one point.
While your customer journey is still active, you want to identify reasons why some recipients fail to complete the journey.
What are two steps you should take? Each correct answer presents part of the solution.
NOTE: Each coned selection is worth one point.
Correct Answer: A,C
Question 15
Your marketing department needs to create a simple Customer Journey, to send marketing emails to female wine enthusiasts, over 40 years old, who live in Europe.
How should you define who to include in this Customer Journey?
How should you define who to include in this Customer Journey?
Correct Answer: A
Explanation: Only visible for TestSimulate members. You can sign-up / login (it's free).