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Download Salesforce : AP-215 Questions & Answers as PDF & Test Software

Last Updated: Oct 12, 2026

No. of Questions: 64 Questions & Answers with Testing Engine

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Salesforce AP-215 Exam Syllabus Topics:

SectionWeightObjectives
Data Mapping and Modeling5%- Source of truth configuration
- Dimensions and measures
- Data structure and relationships
Reporting and Analytics12%- Attribution models
- Report creation and scheduling
- Insight generation and interpretation
Data Integration and Ingestion12%- Data streams and connectors
- Refresh schedules and data flow
- API and file-based import
General Functionalities13%- Core platform capabilities
- Basic concepts and terminology
- Navigation and interface
Calculated Fields and Functions5%- VLOOKUP and FUZZYVLOOKUP
- Custom calculations
- Extract and transformation formulas
Data Permissions and Governance5%- Parent-child data setups
- Data update controls
- User access and roles
Performance and Troubleshooting5%- Common issues and fixes
- Monitoring and optimization
Dashboards and Visualization15%- Chart types and usage
- Dashboard design and layout
- KPI and metric display
Data Harmonization3%- Cross-source alignment
- Pros and cons of harmonization approaches
- Standardization methods
Data Quality and Cleansing7%- Error handling and correction
- Duplicate management
- Validation rules
Automation and Workflow5%- Automated distribution
- Workflow setup
Overarching Entities3%- Use cases and application scenarios
- Structure and configuration
Datasets and Data Views10%- Dataset creation and management
- Filtering and segmentation
- View configuration and sharing

Salesforce Marketing Cloud Intelligence Accredited Professional Sample Questions:

Question #1

A technical architect is provided with the logic and Opportunity file shown below:
The opportunity status logic is as follows:
For the opportunity stages "Interest", "Confirmed Interest" and "Registered", the status should be "Open".
For the opportunity stage "Closed", the opportunity status should be closed.
Otherwise, return null for the opportunity status.

Given the above file and logic and assuming that the file is mapped in a GENERIC data stream type with the following mapping:
"Day" - Standard "Day" field
"Opportunity Key" > Main Generic Entity Key
"Opportunity Stage" - Generic Entity Key 2
"Opportunity Count" - Generic Custom Metric
A pivot table was created to present the count of opportunities in each stage. The pivot table is filtered on Jan 7th - 10th. How many different stages are presented in the table?

  • A. 3
  • B. 0
  • C. 1
  • D. 2
Reveal Solution  Discussion  0

Correct Answer: A  🗳️

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Question #2

What are unstable measurements?

  • A. Measurements for which Aggregation Settings are set as 'Auto' and Granularity is set as 'None'.
  • B. Measurements for which Aggregation Settings are set as 'Not Auto' and Granularity is set as 'None'.
  • C. Measurements that are set with the LIFETIME aggregation function
  • D. Measurements for which Aggregation Settings are set as 'Not Auto' and Granularity is set as 'Not Empty'.
Reveal Solution  Discussion  0

Correct Answer: B  🗳️

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Question #3

A client's data consists of three data streams as follows:
Data Stream A:

* The data streams should be linked together through a parent-child relationship.
* Out of the three data streams, Data Stream C is considered the source of truth for both the dimensions and measurements.
* Data Stream C was set as a 'Parent', and the 'Override Media Buy Hierarchy' checkbox is checked What should the Data Updates Permissions be set to for Data Stream B?

  • A. Update Attributes
  • B. Inherit Attributes and Hierarchies
  • C. Update Attributes and Hierarchies
  • D. There is no difference, all permissions will have a similar effect given the scenario.
Reveal Solution  Discussion  0

Correct Answer: C  🗳️

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Question #4

Which Marketing Cloud Intelligence field is considered an attribute and not a "variable"?

  • A. Campaign Category
  • B. Geo Location
  • C. Device Browser
  • D. Device Category
Reveal Solution  Discussion  0

Correct Answer: D  🗳️

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Question #5

Your client has provided sample files of their data from the following data sources:
Google Campaign Manager

Below are the requirements from the client and additional information:
* The sources are linked to each other by shared Media Buy names.
* In addition to the mutual Media Buys, the sources contain campaign and site values. However, the client would like to see the campaign/site values coming from Google CM and not from Google DV360.
* The source of truth for cost is Google DV360
Which action(s) are needed to take place in order to meet the client's requirement and set Google DV360 as the source of truth for Cost?

  • A. Unmap 'Cost' in Google DV360
  • B. Set 'Inherit Attributes and Hierarchies' as the Data updates Permissions for Google DV360
  • C. Set Update Attributes and Hierarchies' as the Data updates Permissions for Google DV360
  • D. Unmap 'Cost' in Google Campaign Manager
Reveal Solution  Discussion  0

Correct Answer: D  🗳️

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