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IBM Commerce Solutions Selling/Order Mgmt Sales Mastery Test v1 Sample Questions:

1. The key value proposition of WebSphere Commerce Precision Marketing engine is to allow businesses to _________________.

A) deliver a personalized shopping experience based on user identity
B) budget and plan marketing campaigns across channels
C) leverage marketing analytics to tune marketing activities
D) build an ongoing dialog with shoppers using triggers and actions

2. WebSphere Commerce helps businesses to deliver and manage brand experience across which of the following channels and touchpoints?

A) Any B2C touchpoint, excluding B2B.
B) Web, mobile, call center, in-store, and extended channels such as social networks.
C) Web only.
D) WebSphere Commerce does not manage the customer experience.

3. What are the key trends driving the Commerce space?

A) Customers expect highly personalized and rich interaction.
B) None of the above.
C) Businesses are becoming product-centric.
D) Customers want to simplify shopping by using one channel for a given transaction.

4. What business models does WebSphere Commerce support?

A) B2C,B2B and Supply Chain
B) B2C, B2B and indirect selling including B2B2C
C) B2C and B2B eCommerce
D) B2C eCommerce

Solutions: