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Download IBM : M2090-618 Questions & Answers as PDF & Test Software

Last Updated: Jul 23, 2026

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IBM M2090-618 Exam Syllabus Topics:

SectionWeightObjectives
Topic 1: Selling Process and Objection Handling20%- Needs assessment and qualification
- Addressing common customer objections
- Financing and licensing models
Topic 2: Midmarket Business Analytics Market Overview25%- Value of business analytics solutions
- Midmarket customer pain points by department
- Key industry trends and business challenges
Topic 3: Sales Positioning and Value Proposition25%- ROI and total cost of ownership
- Competitive differentiation
- Easy to buy, install, and grow messaging
Topic 4: IBM Business Analytics Midmarket Portfolio30%- IBM Cognos Express family
- Deployment options: on-premises, cloud, appliance
- Cognos Insight and SPSS offerings

IBM Business Analytics Midmarket Foundational Sales Mastery Test v2 Sample Questions:

1. At a minimum, what IBM Cognos Express software entitlement(s) does each customer require?

A) IBM Cognos Express Administrator
B) IBM Cognos Express Administrator. IBM Cognos Express Connector and IBM Cognos Express Consumer
C) IBM Cognos Express Connector and one of the user roles
D) IBM Cognos Express Administrator and an IBM Cognos Express Connector


2. What is a common pain point for a Finance Department?

A) How do I improve performance, profitability and grow my business?
B) Am I attaining savings and maintaining infrastructure (computers, databases, networks) required to support growth of our business?
C) How do I maximize retention, optimize staffing mix and attain best practice benchmark benefits?
D) Do I fully understand my company's cash flow, ROI, compliance, risk, disclosure and regulatory reporting requirements?


3. Identify the deployment option that is NOT available to buyers in the IBM Midmarket portfolio.

A) Cloud
B) On-premises
C) Appliance
D) Mobile


4. The market is shifting to an increased focus on Line of Business buyers. Which shift is NOT happening right now?

A) IT has a seat at the table to facilitate innovation
B) HR will own and influence over 50% of the of IT budgets
C) Marketing will own and influence 50 to 60% of the IT budget
D) Finance will own and influence a high percentage of IT budgets


5. What are the top 2 (two) functional objectives identified by organizations with active big data pilots or implementations?

A) Customer Centric Outcomes and Operational Optimization
B) Risk/Financial Management and New Business Model
C) Operational Outcomes and Risk/Financial Management
D) Employee Collaboration and Customer Centric Outcomes


Solutions:

Question # 1
Answer: C
Question # 2
Answer: D
Question # 3
Answer: D
Question # 4
Answer: A
Question # 5
Answer: A

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