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IASPStrategy Planning Professional Exam Sample Questions:

1. Of the four elements presented, which would you expect to see more so on a business plan rather than on a strategic plan?

A) Detailed performance metrics
B) Vision and mission statements
C) Detailed results of an environmental scan
D) Detailed financial projections

2. To improve the likelihood that a plan will be followed, it must be

A) intelligent and worthwhile.
B) comprehensive and far-reaching.
C) clear and executable.
D) interesting and engaging.

3. Which of the following BEST represent the macro level factors to include in an environmental scan?

A) Industry life cycle, demographics, changing profile of current customers, international trends, and events pertaining to the industry
B) Geopolitical, sociocultural, economic, technology, environmental, and industry trends
C) Regulatory, customer, competitive, labor, and supplier trends
D) Patterns of competition, technology, usage/consumption/service buying patterns, and barriers to exit

4. Which of the following should be done FIRST in developing a strategic plan?

A) Conduct a broad environmental scan
B) Identify action plans
C) Develop performance measures
D) Complete an enterprise-wide strategy map

5. "Positioning" is BEST described as

A) an organization's choice of media and strategies for marketing its products/services.
B) the relative value of an organization's stock compared to its competitors.
C) what differentiates an organization in the eyes of its customers.
D) an organization's location in relation to its largest segment.

Solutions: