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Google Display Exam Practice Test Sample Questions:

1. Yolanda is designing an image ad for the Google Content Network. She wants the ad to look crisp and professional and a consultant has recommended that she use transparent PNG format images.
Why is this a good idea for image advertisers in the Google Content Network?

A) Transparent background images allow the ad's background to fade through the image.
B) Transparent background images appear to float on the ad's background.
C) Transparent background images allow the ad's background to be more pleasing to view.
D) Transparent background images load faster in browsers.

2. Kelly is a Google AdWords manager for her company. She informs management that she would like to begin advertising on YouTube, but her manager is skeptical. Kelly's manager says she would like to stay on large Web sites rather than YouTube. How large is the YouTube online presence?

A) It is the fourth largest property on the Web.
B) It is the third largest property on the Web.
C) It is the largest the property on the Web.
D) It is the second largest property on the Web.

3. Which of the following is NOT a report format available for the performance report?

A) .pdf
B) .doc
C) .csv
D) .html

4. In the Google Content Network, there are three bidding strategies that a Google AdWords advertiser may use. Which one of the following is NOT one of the three bidding strategies in the Google Content Network?

A) Cost-per-acquisition bidding
B) Cost-per-click bidding
C) Cost-per-thousand bidding
D) Cost-per-month bidding

5. Jeffrey has an online store that caters to collectors of antique pins based on comic book
characters. His audience is small, but dedicated. If you were advising Jeffrey about his online
advertising sales, which of the following would be the best strategy considering Jeffrey's audience?

A) Use the Google Content Network for niche placements.
B) Use Google AdWords for search marketing.
C) Use the Google Content Network with automatic placements based on hundreds of comic-book based keywords.
D) Use Google AdWords with hundreds of comic-book based keywords.

Solutions: