Last Updated: Sep 03, 2026
No. of Questions: 90 Questions & Answers with Testing Engine
Download Limit: Unlimited
Our Online Test Engine & Self Test Software of TestSimulate MB2-720 actual study materials can simulate the exam scene so that you will have a good command of writing speed and time. Then multiple practices make you perfect while in the real Microsoft MB2-720 exam. The package practice version will not only provide you high-quality MB2-720 exam preparation materials but also various studying ways.
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Certification blueprints shift, and stale study material is worse than none at all. TestSimulate keeps the MB2-720 question set aligned with the current Microsoft Functional Application in Microsoft Dynamics Marketing exam, and every purchase in 2026 includes 365 days of free updates.
| Certification Vendor: | Microsoft |
|---|---|
| Exam Name: | Functional Application in Microsoft Dynamics Marketing |
| Exam Number: | MB2-720 |
| Related Certifications: | Microsoft Dynamics CRM / Dynamics 365 Marketing |
| Certificate Validity Period: | Retired, no active validity |
| Real Exam Qty: | 50–90 |
| Exam Duration: | 90–120 |
| Exam Price: | $165 USD |
| Passing Score: | 700 / 1000 |
| Exam Format: | Multiple-choice, Scenario-based, Case studies |
| Available Languages: | English |
| Recommended Training: | Microsoft Learn - Dynamics 365 Marketing (Current Replacement) |
| Exam Registration: | Retired Exam Notice |
| Sample Questions: | Microsoft MB2-720 Sample Questions |
| Exam Way: | Previously available via Pearson VUE (online proctored or test center), now retired |
| Pre Condition: | No formal prerequisites; recommended basic knowledge of Microsoft Dynamics CRM and marketing concepts |
| Official Syllabus URL: | https://learn.microsoft.com/en-us/credentials/certifications/retired-exams/mb2-720 |
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Event Management and Budgeting | 15% | - Set up and manage events/webinars - Track marketing budgets and expenses - Manage media plans and rate cards |
| Topic 2: Create and Execute Marketing Campaigns | 25% | - Manage email marketing and templates - Automate workflows and customer journeys - Design multi-channel campaigns |
| Topic 3: Analytics, Reporting and Integration | 10% | - Generate marketing reports and dashboards - Analyze campaign performance - Integrate with Dynamics CRM |
| Topic 4: Configure and Manage Core Dynamics Marketing | 25% | - User roles and security - System navigation and settings - Marketing calendar and workspace |
| Topic 5: Manage Marketing Contacts, Leads and Segments | 25% | - Lead scoring and qualification - Build static and dynamic segments - Create and manage contacts and leads |
The MB2-720 exam is the official Microsoft exam behind Microsoft Functional Application in Microsoft Dynamics Marketing — passing it earns you the Microsoft Certified: Dynamics Marketing Functional Specialist (Retired) certification, a credential positioned at the Specialist level. It is built for candidates who want to validate the skills measured by Microsoft Functional Application in Microsoft Dynamics Marketing. Depending on your track, the exam is also linked to the Microsoft Dynamics CRM / Dynamics 365 Marketing certification, so one pass can move you toward more than one Microsoft credential.
The MB2-720 exam presents 50–90 questions to be completed within 90–120. That pace leaves little room for second-guessing: read each question carefully on the first pass, flag the ones you want to revisit, and keep moving instead of stalling on a single item. Before exam day, run at least one full timed session in the TestSimulate desktop or online test engine with a comparable question load — a steady rhythm under the clock is a trainable skill, and it is often what separates a pass from a near miss.
To pass the MB2-720 exam you need 700 / 1000, and the official registration fee is $165 USD. Keep in mind that a failed attempt means paying that fee again in full — retakes are not discounted. Given the cost, self-test before you book: if you can score comfortably above the passing mark on two or three consecutive timed TestSimulate practice tests, your budget is far better spent on the exam itself than on a retake.
No formal prerequisites; recommended basic knowledge of Microsoft Dynamics CRM and marketing concepts Because Microsoft revises its certification programs from time to time, treat this as a starting point rather than the final word. Confirm the current eligibility requirements on the official Microsoft exam page before you register.
Registration for the MB2-720 exam is handled through the official channels below:
Delivery method: Previously available via Pearson VUE (online proctored or test center), now retired — pick the option that suits you best when booking your slot.
Microsoft points Microsoft Functional Application in Microsoft Dynamics Marketing candidates toward the following official courses:
Official courses build the foundation; pairing them with the 90 MB2-720 practice questions from TestSimulate turns that knowledge into exam-day readiness.
Yes. A free PDF demo of the MB2-720 practice questions is available, so you can check the question style and answer quality before spending anything. Every purchase also includes 365 days of free updates — whenever Microsoft adjusts the Microsoft Functional Application in Microsoft Dynamics Marketing blueprint, your material is refreshed at no cost during that period. After the first year, you can extend the update service at a 50% discount from your member zone.
TestSimulate backs your purchase with a 100% Money Back Guarantee. If you take the corresponding exam within 60 days of purchase and do not pass, you can claim a full refund by submitting a scanned copy of your exam enrollment slip together with the official Score Report PDF within 2 days of your exam date; approved claims are processed within 7 days. The guarantee applies only to the exam matching your purchase, the candidate name must match the payer name, and it does not cover attempts taken within 3 days of purchase, candidates who downloaded the material but never sat the exam, expired orders, or free materials. If you would rather keep preparing, you can exchange the product for two free exam preparation packages of equal value and keep the update service on your original purchase.
Delivery is instant: your download is available right after payment, and a copy is emailed to you within one minute. If nothing arrives within 2 hours, check your spam folder and contact our support team. There is no limit on the number of computers you can install the software on.
The Microsoft Functional Application in Microsoft Dynamics Marketing syllabus is organized into 5 domains. Among the headline areas are Event Management and Budgeting (15%), Configure and Manage Core Dynamics Marketing (25%), Analytics, Reporting and Integration (10%). Rather than copying every subtopic here, we keep the complete, current outline in the Exam Topics section above — work through it domain by domain with the TestSimulate MB2-720 practice questions so nothing on the blueprint catches you off guard.
Your company gains new customers several times a week. You must perform 18 specific tasks in Microsoft Dynamics Marketing for each new customer.
Which feature can you use to quickly generate the tasks for a new customer?
As part of a marketing campaign, you send an email marketing message to the contacts associated with a marketing list.
Where can you track the performance of the email marketing message?
You need to associate a market segment with a specific advertising vendor.
What should you do?
A user has a Regular account with the Salesperson role.
You need to ensure that the user can access tear sheets.
What should you do?
Which two field values are required to create a rate card in Microsoft Dynamics Marketing?Each correct answer presents part of the solution.
Max
Hilary
Kevin
Mike
Primo
Taylor
Wythe
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