Facebook Advertising Core Competencies (310-101) Free Practice Test

Question 1

A national e-commerce store is looking to accurately measure the brand lift effect from their latest Facebook campaign. How would they set this up?

A. Contact a Facebook Account Representative

B. Run a brand lift study from Power Editor

C. Add code to the Facebook Pixel to enable this measure

D. Navigate to Ads Manager and filter by brand lift effect

Correct Answer: A

Explanation: Only visible for TestSimulate members. You can sign-up / login (it's free).

Question 2

What would be the optimal range for effective A/B testing in a Facebook campaign?

A. 7-28 days

B. 5-30 days

C. 2-20 days

D. 3-14 days

Correct Answer: D

Explanation: Only visible for TestSimulate members. You can sign-up / login (it's free).

Question 3

An online retailer running Facebook Ads wants to identify the age group who are the most frequent viewers of their online Video Ads. What would be the correct way to find this information in Ads Manager?

A. Breakdown > By Delivery

B. Performance > By Time

C. Performance > By Engagement

D. Breakdown > By Action

Correct Answer: A

Explanation: Only visible for TestSimulate members. You can sign-up / login (it's free).

Question 4

A global brand is running a brand awareness campaign aiming to raise awareness in emerging markets. What is the ideal metric to measure the success of the campaign?

A. Event Responses

B. Estimated Ad Recall Lift

C. Conversion Events

D. Impressions

Correct Answer: B

Explanation: Only visible for TestSimulate members. You can sign-up / login (it's free).

Question 5

How are daily budgets set?

A. As a fixed maximum

B. As a median

C. As an average

D. As a fixed minimum spend

Correct Answer: C

Explanation: Only visible for TestSimulate members. You can sign-up / login (it's free).

Question 6

An advertiser wants to download a list of all the leads gathered from a Facebook Lead Ad campaign. Where do they navigate to find the form library?

A. Page > Insights

B. Page > Publishing Tools

C. Ads Manager > Download Leads

D. Ads Manager > Audience Insights

Correct Answer: B

Explanation: Only visible for TestSimulate members. You can sign-up / login (it's free).

Question 7

What does conversion lift measure?

A. The ratio of the conversion rate compared to test and control groups

B. The difference between the conversion rates of the test and control groups

C. The increase in reach from including an Ad on the Facebook Audience Network

D. The percentage of an audience adding/removing a new demographic is likely to affect

Correct Answer: B

Explanation: Only visible for TestSimulate members. You can sign-up / login (it's free).

Question 8

What does Facebook believe it's News Feed offers to marketers within the shift to mobile?

A. Greater Reach

B. Added Value

C. Improved Ad Targeting

D. Cheaper Ads

Correct Answer: B

Explanation: Only visible for TestSimulate members. You can sign-up / login (it's free).

Question 9

At which level is the relevance score found for an advert?

A. Relevance score can be found at all levels

B. Campaign level

C. Ad level

D. Ad set level

Correct Answer: C

Explanation: Only visible for TestSimulate members. You can sign-up / login (it's free).

Question 10

A new coffee shop has launched in the local area and wants to increase brand awareness across the Facebook family of apps using a video they have already created. What strategy should be adopted?

A. Use Dynamic Ads to retarget people who did not complete a purchase

B. Run video ads on both Facebook and Instagram using location targeting, with the brand awareness objective

C. Use Facebook custom audiences to target customers with video ads on Instagram

D. Run video ads on Instagram to target people who have visited the website within the last six months

Correct Answer: B

Explanation: Only visible for TestSimulate members. You can sign-up / login (it's free).

Question 11

What is Power Editor designed to do?

A. To identify audiences which are more likely to achieve campaign goals

B. To increase the reach of campaigns through better optimisation

C. To create edit and publish multiple ads at once

D. To allow multiple users to access ad accounts and record activity

Correct Answer: C

Explanation: Only visible for TestSimulate members. You can sign-up / login (it's free).

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Facebook Advertising Core Competencies (310-101) Free Practice Test