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Download CMA : Category-Manager Questions & Answers as PDF & Test Software

Last Updated: Aug 03, 2026

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CMA Category-Manager Exam Syllabus Topics:

SectionObjectives
Topic 1: Category Management Foundations- Category management principles and framework
  • 1. Category definition and segmentation
    • 2. Category roles and strategies
      Topic 2: Execution and Business Planning- Category execution and collaboration
      • 1. Joint business planning
        • 2. Category reviews and planning
          Topic 3: Data and Analytics- Retail and shopper data analysis
          • 1. Panel and syndicated data usage
            • 2. Category performance diagnostics
              • 3. POS data interpretation
                Topic 4: Shopper and Retail Insights- Behavioral and shopper analytics
                • 1. Shopper behavior interpretation
                  • 2. Retail economics and profitability
                    Topic 5: Category Strategy Development- Strategic category planning
                    • 1. Pricing strategy analysis
                      • 2. Promotion effectiveness analysis
                        • 3. Assortment optimization

                          CMA Certified Professional Category Manager (CPCM) Sample Questions:

                          1. What is the Dollar Sales per $MMACV for the Product Group in Store 478?

                          A) $50
                          B) $5,000
                          C) $200
                          D) $4,000


                          2. What is the primary role of POS data in category management?

                          A) To predict future consumer trends without additional analysis
                          B) To monitor employee performance at checkout
                          C) To track inventory levels in real-time
                          D) To provide insights into category performance and guide decision-making.


                          3. What is considered a long-term promotional objective for the retailer?

                          A) Lobby displays
                          B) Weekly advertisement
                          C) Online discounts
                          D) Retailer image/brand building


                          4. The simplest form of regression analysis is _____, where the relationship between variables is modeled as a straight line.

                          A) Quantile Regression
                          B) Linear Regression
                          C) Polynomial Regression
                          D) Decision Tree Regression


                          5. What is Midtown Mart's share of wallet (SOW) for Category X?

                          Table shown:

                          A) 75%
                          B) 27%
                          C) 60%
                          D) 25%


                          Solutions:

                          Question # 1
                          Answer: B
                          Question # 2
                          Answer: D
                          Question # 3
                          Answer: D
                          Question # 4
                          Answer: B
                          Question # 5
                          Answer: A

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