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Download Pegasystems : PEGAPCMC80V1_2019 Questions & Answers as PDF & Test Software

Updated: Sep 04, 2026

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Pegasystems PEGAPCMC80V1_2019 Exam Overview:

Certification Vendor:Pegasystems
Exam Name:Pega Certified Marketing Consultant (PCMC) 80V1 2019
Exam Number:PEGAPCMC80V1_2019
Available Languages:English
Related Certifications:Pega Customer Decision Hub
Pega Certified System Architect (PCSA)
Exam Format:Multiple choice
Recommended Training:Pega Academy
Pega Training Overview
Exam Registration:Pearson VUE Pega Exams
Pega Certification Portal
Exam Way:Online proctored or test center delivery (typically via Pearson VUE)
Pre Condition:Recommended knowledge of Pega Platform and customer decisioning concepts (PCSA or equivalent experience is often suggested)
Official Syllabus URL:https://www.pega.com

Pegasystems PEGAPCMC80V1_2019 Exam Syllabus Topics:

SectionObjectives
Topic 1: Reporting and Analytics- Campaign performance measurement
  • 1. Optimization of customer interactions
    • 2. KPIs and metrics tracking
      Topic 2: Pega Customer Decision Hub Overview- Real-Time Customer Decisioning
      • 1. Event-driven decisioning concepts
        • 2. Interaction history and context data usage
          - Next-Best-Action (NBA) Framework
          • 1. Engagement policies and strategies
            • 2. Action prioritization and arbitration
              Topic 3: Pega Marketing Campaign Management- Campaign design and execution
              • 1. Campaign lifecycle management
                • 2. Audience segmentation and targeting
                  - Offer and treatment management
                  • 1. Offer creation and governance
                    • 2. Eligibility and suitability rules
                      Topic 4: Customer Data and Segmentation- Data integration concepts
                      • 1. Data flows into decisioning engine
                        • 2. Customer profile management
                          - Segmentation techniques
                          • 1. Real-time vs batch segmentation
                            • 2. Propensity and scoring models usage

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