Download Salesforce : AP-216 Questions & Answers as PDF & Test Software
Updated: Sep 07, 2026
No. of Questions: 122 Questions & Answers with Testing Engine
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Salesforce AP-216 Exam Overview:
| Certification Vendor: | Salesforce |
|---|---|
| Exam Name: | Salesforce Marketing Cloud Personalization Accredited Professional |
| Exam Number: | AP-216 |
| Exam Duration: | 75 minutes |
| Certificate Validity Period: | 2 years |
| Available Languages: | English |
| Exam Format: | Multiple choice, Multiple select, Scenario-based questions |
| Passing Score: | 70% |
| Exam Price: | USD 150 |
| Real Exam Qty: | 50-55 |
| Related Certifications: | Salesforce Accredited Professional |
| Recommended Training: | Marketing Cloud Personalization Fundamentals |
| Exam Registration: | Kryterion Webassessor Salesforce Certification Portal |
| Sample Questions: | Salesforce AP-216 Sample Questions |
| Exam Way: | Online proctored or onsite testing center |
| Pre Condition: | No mandatory prerequisites; recommended experience with Marketing Cloud or digital personalization solutions |
| Official Syllabus URL: | https://trailhead.salesforce.com/credentials/marketing-cloud-personalization |
Salesforce AP-216 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Sitemap | 18% | - Unified customer profile building - Web SDK implementation - Content zones configuration - Catalog and page mapping - Sitemap design and best practices |
| Topic 2: Einstein Capabilities | 10% | - Ingredients configuration and application - Einstein recipes overview and usage |
| Topic 3: Setup & Administration | 6% | - Platform configuration and setup procedures - User attributes management - Identity system configuration |
| Topic 4: Segmentation | 18% | - Segment rules, filters and goals configuration - Segment export and integration with Journey Builder - Segment creation and management - Segment performance reporting and analytics |
| Topic 5: Solution Overview | 16% | - Definition and business value of Marketing Cloud Personalization - Real-time interaction management use cases - Product terminology and core implementation components |
| Topic 6: Data Integration | 14% | - Data flow management within and outside the platform - Salesforce Connector integration - ETL feed system implementation - Event API usage and configuration |
| Topic 7: Activation | 18% | - Campaign creation and execution - Open-time email campaigns - Campaign optimization and measurement - Mobile and server-side campaigns - A/B testing setup and analysis |
Salesforce Marketing Cloud Personalization Accredited Professional Sample Questions:
Question 1
What three components can a web developer define by pageType?
A. Campaign
B. Item Actions
C. Content Zones
D. Goals
E. Capturing Attribute
Question 2
What ingredient could a marketer use as a backup in the event that the recipe serves too few or no items?
A. SmartBundle
B. Trending
C. Co-Browse
D. Co-Buy
Question 3
Which ETL Feed is used to bring Campaign tracking data from Marketing Cloud messaging & Journeys or Pardot?
A. Product ETL
B. External Email Campaign Events ETL
C. Manual Segment ETL
D. Transaction ETL
Question 4
What would a marketer include if they want to ensure they display recommendations from more than one category?
A. Ingredient
B. Booster
C. Variation
D. Exclusion
Question 5
A brand wants to do an ad-hoc export of a segment. What option could they use?
A. The export segment functionality to Amazon S3
B. The export segment functionality via CSV format
C. The export segment functionality via JSON payload
D. The export segment functionality via the SOAP API
Solutions:
| Question 1 Answer: B,C,E | Question 2 Answer: B | Question 3 Answer: B | Question 4 Answer: C | Question 5 Answer: B |
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