Updated: Sep 03, 2025
No. of Questions: 75 Questions & Answers with Testing Engine
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1. You are working with a client to help guide their seat governance structure. After discussing their company policies and procedures, you discover that each region follows its own protocols, operations are for the most part independent and they might benefit from discretionary data-sharing between regions.
Based on what you have learned, which seat governance option should you recommend?
A) Full agency control
B) A single seat shared by all regions
C) Global DMP nerve center
D) Global template with local nuances
E) Horizontal regional empowerment
2. Your client is attempting to express interest in purchasing data from a provider but is facing issues submitting the contact form. What is the issue?
A) The data provider has blocked the account.
B) Multiple email addresses are not separated by commas.
C) The data provider is not already a linked partner.
D) The requested data is too high volume.
3. Describe the features of an Audience Injection App that uses SDT.
A) BlueKai programmatically creates audience objects in the channel partner's platform via the API and the API returns the object used in the channel partner's platform for storing and targeting users.
B) The client shares the audience with you. This will generate an email notification that includes the audience composition.
C) The client will whitelist the categories included in the data delivery, which enables you to get the names and IDs of the client's categories.
D) The client shares the audience with you, which enables you to get the audience name and composition from your BlueKai seat.
4. A client wants to onboard data via the User Data API using their own ID (PUUID) for the transaction. Which of the following must be established?
A) Deploy an ID Swap tag.
B) Configure Self-Classification Taxonomy and Classification Rules.
C) Create an Audience.
D) Create and activate a Data Campaign.
5. What is a BlueKai Mobile Statistical ID?
A) The aggregation of all inventory from BlueKai mobile statistical ID, and BlueKai third-party mobile cookie ID. This ID is collected when users browse the mobile web with third-party cookies disabled.
When this occurs, BlueKai identifies the user with a BlueKai statistical ID. A statistical ID is created from a combination of the user's IP address and the user agent of their device.
B) The aggregation of all inventory from Google ADID, and Apple IDFA. This ID is collected when users are interacting with Mobile applications on Android device or Apple Device.
C) A BlueKai generated ID collected from environments where cookies are not allowed. This ID is collected when users browse the mobile web with third-party cookies disabled. When this occurs, BlueKai identifies the user with a BlueKai statistical ID. A statistical ID is created from a combination of the user's IP address and the user agent of their device.
D) A third-party cookie ID collected from specific mobile environments that accept cookies. This ID is collected when users browse the mobile web with browsers that support third-party cookies. When this occurs, BlueKai will generate a mobile web cookie to identify the user. Most mobile web browsers support third-party cookies by default, the key exception here is Safari on iOS, which disables all third-party cookies by default.
E) A third-party cookie ID collected off of desktop environments. This ID is collected when users browse the web desktop devices that accept third-party cookies. It is most commonly collected via the BlueKai CoreTag directly from a client's site.
Solutions:
Question # 1 Answer: B | Question # 2 Answer: B | Question # 3 Answer: A | Question # 4 Answer: A | Question # 5 Answer: E |
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