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Download Microsoft : MB-260 Questions & Answers as PDF & Test Software

Updated: Sep 03, 2026

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Microsoft MB-260 Exam Overview:

Certification Vendor:Microsoft
Exam Name:Microsoft Customer Data Platform Specialist
Exam Number:MB-260
Certificate Validity Period:Retired as of November 30, 2024
Exam Format:Scenario-based, Sequencing, Drag-and-drop, Multiple choice
Available Languages:Italian, Japanese, German, Simplified Chinese, Spanish, Portuguese (Brazil), English, French
Real Exam Qty:40-60
Passing Score:700 (scale 1-1000)
Exam Duration:120 minutes
Exam Price:165 USD
Recommended Training:Official MB-260 Study Guide
Microsoft Learn Learning Path
Exam Registration:Pearson VUE
Microsoft Registration Page
Sample Questions:Microsoft MB-260 Sample Questions
Exam Way:Online proctored or onsite at Pearson VUE test centers
Pre Condition:No mandatory prerequisites; recommended: 6+ months experience with Dynamics 365 Customer Insights, Power Query, Dataverse, and Power Platform
Official Syllabus URL:https://learn.microsoft.com/en-us/certifications/exams/mb-260/

Exam MB-260: Microsoft Customer Data Platform Specialist

Candidates for this exam implement solutions that provide insights into customer profiles and that track engagement activities to help improve customer experiences and increase customer retention.

Candidates should have firsthand experience with Dynamics 365 Customer Insights and one or more additional Dynamics 365 apps, Power Query, Microsoft Dataverse, Common Data Model, and Microsoft Power Platform. They should also have direct experience with practices related to privacy, compliance, consent, security, responsible AI, and data retention policy.

Candidates need experience with processes related to KPIs, data retention, validation, visualization, preparation, matching, fragmentation, segmentation, and enhancement. They should have a general understanding of Azure Machine Learning, Azure Synapse Analytics, and Azure Data Factory.

The English language version of this exam will be updated on July 26, 2022. Please download the skills measured document below to see what’s changing. If a localized version of this exam is available, it will be updated approximately eight weeks after this date.

Passing score: 700. Learn more about exam scores.

Part of the requirements for: Microsoft Certified: Customer Data Platform Specialty

Download exam skills outline

How much does the Microsoft MB-260 Certification Exam cost?

The fee for the MB-260 Exam is about 165 USD.

Reference: https://docs.microsoft.com/en-us/learn/certifications/exams/mb-260

Microsoft MB-260 Exam Syllabus Topics:

SectionWeightObjectives
Topic 1: Administer Customer Insights - Data5-10%- Apply security and compliance policies
- Monitor data refreshes
- Manage environment settings
- Ensure data privacy and consent
Topic 2: Configure third-party connections and exports5-10%- Set up data destinations
- Integrate with Dynamics 365 apps
- Export data to external systems
Topic 3: Create customer profiles through data unification35-40%- Configure merge policies
- Manage relationships and activities
- Define match rules
- Verify unified profiles
Topic 4: Implement AI predictions5-10%- Configure built-in models
  • 1. Product recommendations
    • 2. Sentiment analysis
      • 3. Customer lifetime value
        • 4. Churn prediction
          - Integrate custom Azure ML models
          Topic 5: Configure measures and segments15-20%- Apply filters and conditions
          - Create and manage measures
          - Define segment logic
          Topic 6: Ingest data into Customer Insights - Data10-15%- Connect to data sources
          • 1. Managed vs customer-owned data lake
            • 2. Dataverse, Azure, and Common Data Model
              - Transform and cleanse data
              • 1. Use Power Query for data shaping
                • 2. Configure incremental refreshes
                  Topic 7: Design Dynamics 365 Customer Insights - Data solutions5-10%- Describe functionality and components
                  • 1. B2C vs B2B profile differences
                    • 2. Microsoft Fabric integration
                      • 3. Near real-time updates support
                        • 4. API and use cases overview

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