Download Salesforce : AP-214 Questions & Answers as PDF & Test Software
Updated: Aug 17, 2026
No. of Questions: 102 Questions & Answers with Testing Engine
Download Limit: Unlimited
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Salesforce AP-214 Exam Overview:
| Certification Vendor: | Salesforce |
| Exam Name: | Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional Exam (AP-214) |
| Exam Number: | AP-214 |
| Exam Price: | $200 USD (estimated, varies by region) |
| Available Languages: | English |
| Real Exam Qty: | 50-60 |
| Related Certifications: | Salesforce Marketing Cloud Email Specialist Salesforce Marketing Cloud Administrator Salesforce Marketing Cloud Consultant |
| Exam Format: | Multiple Choice, Multiple Select, Proctored Online Exam |
| Exam Duration: | 90-120 |
| Recommended Training: | Marketing Cloud Advanced Training Modules Salesforce Trailhead Marketing Cloud Learning Paths |
| Exam Registration: | Salesforce Credentials Registration Marketing Cloud Certification Overview |
| Sample Questions: | Salesforce AP-214 Sample Questions |
| Exam Way: | Online proctored exam (remote supervision via secure testing platform) |
| Pre Condition: | Recommended: Familiarity with Salesforce Marketing Cloud fundamentals or completion of Marketing Cloud Email Specialist certification |
| Official Syllabus URL: | https://trailhead.salesforce.com/credentials/overview |
Salesforce AP-214 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Automation and Optimization | - Performance measurement
|
| Topic 2: Email and Messaging Execution | - Email Studio operations
|
| Topic 3: Cross-Channel Journey Design | - Customer lifecycle orchestration
|
| Topic 4: Marketing Cloud Core Architecture | - Salesforce Marketing Cloud ecosystem components
|
Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional Sample Questions:
1. How does the Wait by Duration activity in Journey Builder work?
A) It holds contacts until the day and time value stored in a contact's datebased attribute that you select. If the specified day and time passes before the contact reaches the wait activity, or if there's no attribute value for a contact, the contact immediately proceeds to the next activity,
B) It is based on the wait period. From the point of contact reaching this activity, the platform will calculate the difference between the current point in time and the end of the wait period
C) It will cause an automation to wait for a specific duration or until a specific time before performing the next step. You can include one or multiple wait activities in a single automation
D) It holds contacts until the day and time you configure. After the wait expires, the contact immediately proceeds to the next activity.
2. What is the prerequisite to create advertising studio audience:
A) Set user opt in data.
B) Create advertising/business account on the required and network and setup the ad account integration in MC
C) There is no prerequisite as all setup is done.
3. Which three types of recommendations are supported by Einstein Web Recommendations?
Choose 3 answers
A) Product
B) Content
C) Banner
D) Brower
E) Operating System
4. You are getting an error while trying to make an inbox message as inactive. What could be the possible reason.
A) The message is already scheduled/active
B) Some automation activity is using the inbox message
C) The message has already been sent. (once started to send cannot mark as inactive)
5. Where can you see ad details for facebook ad campaign. Both advertising campaigns and journey builder)
A) Journey builder
B) On the facebook ad channel
Solutions:
| Question # 1 Answer: A | Question # 2 Answer: B | Question # 3 Answer: A,B,C | Question # 4 Answer: C | Question # 5 Answer: A |
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