Updated: Aug 11, 2026
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| Certification Vendor: | Adobe |
| Exam Name: | Adobe Analytics Business Practitioner Professional |
| Exam Number: | AD0-E212 |
| Real Exam Qty: | 50 |
| Certificate Validity Period: | 2 years |
| Exam Duration: | 100 minutes |
| Passing Score: | 31/50 |
| Exam Format: | Multiple choice, Multiple select |
| Exam Price: | $125 USD |
| Related Certifications: | Adobe Analytics Developer Professional |
| Available Languages: | English |
| Recommended Training: | Adobe Analytics Business Practitioner Professional Prep Guide Adobe Analytics Foundations |
| Exam Registration: | Adobe Certification Portal |
| Sample Questions: | Adobe AD0-E212 Sample Questions |
| Exam Way: | Online proctored, remote delivery |
| Pre Condition: | No mandatory prerequisites; recommended 0–12 months hands-on experience with Adobe Analytics |
| Official Syllabus URL: | https://certification.adobe.com/courses/173 |
| Section | Weight | Objectives |
|---|---|---|
| Reporting and Dashboarding for Projects | 38% | - Schedule, share and manage projects for users/groups - Report on marketing campaign performance - Combine dimensions, metrics, date ranges and segments - Choose appropriate visualizations for different scenarios - Compare and use Fallout and Flow visualizations - Create and customize visualizations and reports |
| Segmentation and Calculated Metrics | 19% | - Apply segments to projects and components - Build and use calculated and segmented metrics - Share segments across the organization - Create and configure basic segments following best practices |
| General Tool Knowledge and Troubleshooting | 9% | - Basic troubleshooting and tool navigation - Export data from Adobe Analytics - Understand dimensions, props, evars and events |
| Business Analysis | 34% | - Interpret report data, draw conclusions, identify anomalies - Analyze data to answer business questions - Use Solution Design Reference to understand available data - Understand conversion funnels and business analysis concepts - Identify appropriate reporting strategy based on business needs |
1. How does identifying a conversion funnel help in business analysis?
A) It predicts the future value of the company.
B) It aids in determining stock levels.
C) It identifies critical touchpoints in customer interaction.
D) It delineates potential areas for automation.
2. What are essential considerations when applying the process to schedule and share projects for different users and/or groups? (Choose Two)
A) Configuring automatic report generation
B) Customizing the interface for individual users
C) Choosing a complex data model to enhance detail
D) Ensuring data accuracy and timeliness
3. How does applying calculated metrics in a project benefit the data analysis process?
A) By increasing the data processing time
B) By reducing the need for external data sources
C) By simplifying user interfaces
D) By providing deeper insights through custom formulations
4. What is a primary advantage of using calculated metrics in data analysis?
A) They simplify data collection processes.
B) They reduce the volume of data storage.
C) They eliminate the need for data segmentation.
D) They allow for customized data interpretation.
5. In which scenario would a scatter plot be the most appropriate visualization to use?
A) To show the relationship between advertising spend and sales volume
B) To outline the steps in a manufacturing process
C) To compare sales data from multiple regions
D) To display the distribution of customer feedback ratings
Solutions:
| Question # 1 Answer: C | Question # 2 Answer: A,D | Question # 3 Answer: D | Question # 4 Answer: D | Question # 5 Answer: A |
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